The Business Case for RSS by Rok Hrastnik

E-mail marketing and publishing, search engine marketing and optimization, business blogging, internet advertising, digital public relations, branding, e-commerce and others … all key elements of a strong marketing mix. And yet each of these is often regarded nearly as a separate entity, being driven by different corporate roles and having its own proprietary set of internet tools. True, there are some tools being used for multiple purposes, but never before has there been a single tool to improve, enhance and power all of them, without prejudice. But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond. The purpose of this report is to demonstrate just how RSS can help you improve your bottom-line and show you how to integrate it within all of your internet marketing and publishing activities. It aims to be the showcase of what you can do with RSS and to show you without dispute that there is in fact a strong business case behind the mystified word you’ve been hearing lately. Learn to use it and learn to take advantage of it. Now, when most other marketers still isunderstand it and do not see clearly how they can benefit from it, is your opportunity.
To your success!

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