The Blogger's Edge by Paul Short

Here's the list of topics covered in the report

1. Introduction: Weblogs as Marketing Tools
2. Establishing Trust & Credibility
3. Instant Feedback mechanism
4. RSS as an Alternate Communication Method
5. Blogs as a Natural SEO Tool
6. Promoting your Blog
7. Your Opinion Counts
8. The Big Wrap Up

It's a fantastic introduction to blogs from a marketer's point of view.

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