Killer Flagship Content by Chris Garrett

What is Flagship Content?

It is an effective way of creating a powerful blog property using a core of content that you build around. The post, series or "message" is added to and referred to repeatedly over time, increasing the original value and relevance and also keeping it fresh. While the main benefit is branding and educational value, there are other benefits I will describe later.
"... flagship has crossed over into common parlance, where it means the most
important or leading member of a group. It has also come to be an adjective
describing the most prominent or highly touted product, location, or service
among those offered by a company." -- Wikipedia

You might be wondering what I am getting at, after all many blogs do quite nicely without any of these things. BoingBoing for one example? Well my theory is not every blog needs anchor content but all blogs could benefit. If you are launching a new blog you should definitely consider creating Flagship Content as a priority.


Download